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GO DIRECT: THE MANIFESTO
@lulumeserveythreadx
TL;DR. Traditional PR is dead—founders must become their own evangelists and own the narrative, because outsourcing comms is as bad as outsourcing code.
Takeaways
- "Corporate communications" is an oxymoron: press releases written by committees of middle managers produce bland pablum that convinces no one.
- The best spokesperson isn't the most polished—it's the founder who holds the secret knowledge and will fight for the idea against opposition.
- Going direct ≠ going it alone or just poasting more; it means crafting and telling your own story without depending on intermediaries.
- "You may not be interested in The Discourse, but it is interested in you"—bowing out forfeits your license to build a movement.