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@nicbstme: The Crumbling Workflow Moat: Aggregation Theory's Final Chapter The…
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TL;DR. LLM chat is eating the interface moat — vertical software's premium pricing dies when API-vs-API replaces workflow lock-in.
Takeaways
- Aggregation Theory's missing chapter: Web 2.0 commoditized discovery but left suppliers their interface and data. LLMs absorb the interface layer, leaving only the API.
- The real moat in vertical SaaS (Bloomberg, legal, medical, recruiting) was never the data — it was a decade of muscle memory and hardcoded workflows. LLMs erase both.
- "I haven't used Google in a year. An LLM chat is my browser." When the chat IS the interface to everything, conversion funnels, paywalls, and brand persistence collapse.