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How to Build a GTM System Where Every Channel Makes Every Other Channel Better
@MichLiebenarticlex
TL;DR. ColdIQ broke past $40K/mo by killing parallel channels and wiring cold email, LinkedIn, ads, and content into one loop where each one warms the next.
Takeaways
- Single-channel outbound has a physics ceiling — deliverability and reply rates cap out no matter how good the copy is.
- "Allbound" loop: content builds familiarity → ads amplify it to target accounts → cold email activates warmed prospects → LinkedIn retargets engagers.
- Don't run ads for inbound leads — run them to make cold email convert better by pre-warming the same accounts you're about to email.
- Channel data should cross-pollinate: cold email A/B tests reveal which pains/CTAs land, which then drives content and LinkedIn strategy.